Choosing a print provider: What matters?
It’s clear the print world has gone through a sea change over the past decade. Advances in design and imaging software, the emergence of a PDF workflow, and the new presence of online printing have produced an industry that veteran designers hardly recognize.
The industry appears to be splitting into two camps. The first camp offers “good-enough quality” with speed, a 24/7 interface and/or low-cost defining the value proposition. The second focuses on high quality, technical support and customer service with marketing impact delivering the value. Both offer value to the print buyer, but in different ways.
PLEASE GIVE US YOUR INPUT
We’d like to know what capabilities and resources are most important when you evaluate a printer for a project. Does your criteria change depending on the project or client? Feel free to mention special features that make your favorite printer stand-out.
Please give us your insights in the comment box and we’ll follow-up with a summary. Thanks in advance.