Matching photographic images that ‘crossover’ from one signature to the next in an open spread of a book is especially difficult. Beautiful even solids – especially single hits of spot colors – may only be achieved when using paper that is consistent from side-to-side.
For publishers and institutions who feel a responsibility to preserve their legacy for future generations, the permanence and archival quality of paper is an important consideration. If a story is important enough to capture in print, it certainly is important enough to be preserved for generations. Read about permanence and archival qualities of paper in this post.
Approving color on press is the last chance a designer has to ensure the job will deliver perfectly. Looking at color fidelity is at the heart of it, but there are a myriad of other small details to oversee as well. The following is a compilation of advice and procedures gathered from experienced printers, designers and print technology websites.
It’s clear the print world has gone through a sea change over the past decade. Advances in design and imaging software, the emergence of a PDF workflow, and the new presence of online printing have produced an industry that veteran designers hardly recognize. The industry appears to be splitting into two camps. The first camp offers “good-enough quality” with speed, a 24/7 interface and/or low-cost defining the value proposition. The second focuses on high quality, technical support and customer service with marketing impact delivering the value.
To the untrained eye, commodity papers can appear just as white and smooth as quality text papers. However, there are a number hidden attributes that combine to create exceptional print fidelity and help ensure a trouble-free press run. This post focuses on the most importance of these – formation.