The most compelling sign that fine printing is alive and well today is the prolific output of photographers, writers and designers creating photobooks — from small, self-published editions, to mainstream trade books. As we begin a new year celebrating the beautiful work of print designers across the U.S. and abroad, we have compiled a list of significant books published in 2015. After reviewing selections by writers, book collectors, publications and award competitions, we’ve identified nine of our favorites
The cover of the College of the Holy Cross’ beautiful new viewbook is striking for several reasons. The generous size, new logo and vivid violet and gold color scheme are obvious, but more meaningful is the thoughtful tone and message of the image. A scene of two students deep in study sets the stage for Holy Cross’ appeal to prospective applicants.
The branding for the luxury resort NIZUC centers around a collection of lush images shot on location by Quentin Bacon. Incorporated into an integrated marketing campaign that includes elegant print brochures, social media and national advertising in leading fashion magazines, the images give readers an immersive view of a stay at the resort on Mexico’s Yucatan Peninsula.
Global brand leader Coca-Cola understands the power of using visual imagery to connect with audiences around the world. Meyerson has traveled the globe for more than 20 years, capturing images of Coke products being enjoyed in a variety of lifestyle situations for Coke’s annual reports and lifestyle magazine Journey.
One of the earliest design decisions that was made for Merrimack College’s new branding and communications system was the use of premium uncoated paper. Boston’s Pangaro Beer Design recommended the change to support the bold graphic vocabulary they established for the small Catholic college in Massachusetts. Combining a system of clear and simple infographics with large-scale candid photographs of student life, the campaign helped change the image of the college for prospective students and parents.
Traditions are strong and deeply woven into the lore and legacy of the University of Notre Dame. When we asked Tim Legge’s print design team to nominate a single image to represent that spirit, they chose Barbara Johnston’s evocative photo capturing the pageantry of the Irish Guard in formation before leading the Fighting Irish band into the stadium on a wintry afternoon.
In answer to GMC’s request to reflect the Sierra brand’s core attributes of beauty, simplicity, boldness and strength, San Francisco photographer Terry Heffernan used lighting, camera position and a dark, industrial background to create a sense of monumental scale. The bold, gleaming vehicle’s aggressive and powerful attitude is a signature of the iconic American brand.
Industry leader Formica Corporation relies on print to inspire homeowners and help them envision possibilities for their own homes. They photograph actual kitchens artfully designed to convey a sense of luxury and quality. This scene shot by Scott Dorrance showcases the innovative 180fx© line featuring enormous pattern repeats that make counters appear to be cut from a block of natural stone.
Dutch fashion house PAUW’s brand image is of understated luxury, refined yet simple design, and a commitment to quality and craftsmanship.
They have enhanced that image over time through the spare environments and atmospheric photography of Mark Sanders, presented in portfolios of large-scale fashion prints on premium uncoated paper. A family-owned and operated business, PAUW’s attention to detail requires a constant process of design, testing, fitting and redesign. The result is beautiful, creative, well-fitting products and exceptionally well-detailed marketing materials.
The sleek, stylish brand design for special-edition Sinatra Select Tennessee Whiskey is a classic expression of style and an homage to two American icons. Frank Sinatra was a good friend and loyal fan of the brand, and the design blends his timeless good taste with the Jack Daniel’s legacy. The luxurious package included a small hardbound book on premium uncoated paper that illustrated the relationship between Mr. Sinatra and the Jack Daniels company.