Creating A Global Brand

Global brand leader Coca-Cola understands the power of using visual imagery to connect with audiences around the world. This delightful photograph of Fiesta San Antonio was one of many iconic images shot by Arthur Meyerson for Coca-Cola’s annual report and its in-house magazine Journey. Meyerson has traveled the globe for more than 20 years, capturing images of Coke products being enjoyed in a variety of lifestyle situations.

Client website:
Photographer website:

Photographer: Arthur Meyerson
Graphic Designer: Critt Graham
Agency: Critt Graham and Associates
Client: Coca-Cola

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