An Immersion in Luxury
The branding for the luxury resort NIZUC centers around a collection of lush images shot on location by Quentin Bacon. Incorporated into an integrated marketing campaign that includes elegant print brochures, social media and national advertising in leading fashion magazines, the images give readers an immersive view of a stay at the resort on Mexico’s Yucatan Peninsula.
The campaign was developed by New York’s Carbone Smolan Agency, headed by AIGA medalists Ken Carbone and Leslie Smolan. CSA brought their expertise in hospitality marketing to the project which involved a well-orchestrated photo shoot on location. You can read more about the project in an interview with Leslie Smolan.
Nizuc Director of Sales and Marketing: Darrick Eman
Creative Director: Leslie Smolan
Account Director: Jill Wittnebel
Design Director: Wendy Hu
Designer: Daniel Irizarry
Photographer: Quentin Bacon
Producer: Button Productions
Wardrobe and Prop Stylist: Gus Romero
Food Stylist: Alison Attenborough
Retoucher: Michael Racz
Printer: Sandy Alexander
Agency: Carbone Smolan Agency
Client: NIZUC Resort & Spa